Stay Sharpe Media
Stay Sharpe Media Media Coaching for Student-Athletes

Confidence Beyond the Game

Media coaching for student-athletes from a former newsroom professional who knows what it takes to stand out.

A decade in newsrooms WTVC NewsChannel 9 WAGA FOX 5 Atlanta Scripps News
Why this works

I spent a decade deciding whose voice made air.

As a producer and newsroom manager at NewsChannel 9, FOX 5 Atlanta, and Scripps News, I chose which interviews ran and which got cut. The athletes who made the cut could tell you what the game meant, in their own words, in one clean take.

That skill decides more than TV time. It shapes how a coach remembers your athlete after a recruiting visit, how a scholarship interview goes, and what a brand sees when it scrolls their profile. I teach it the way newsrooms taught me: on camera, with real questions and honest feedback.

Meet Shannen

Shannen Sharpe at her producer desk in the newsroom
What we work on

Coaching built around your athlete

Interview Coaching

The questions reporters really ask, drilled on camera until the answers sound like your athlete on their best day.

On-Camera Presence Training

Posture, eye line, and tone for press conferences, recruiting videos, and anything else with a lens pointed at it.

Media Kit Development

One clean page with your athlete’s numbers, story, and goals, ready to forward to any coach or program.

Social Media Review & Guidance

Your athlete’s accounts through a recruiter’s eyes, plus a simple plan for what to post next.

Group Sessions

Media training for the whole roster, so a reporter is never the first person to ask your players a hard question.

Custom Packages

Sessions mixed and matched around your athlete’s goals, with packages available for every budget.

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How it works

Three steps to a sharper story

Book a free call

15 minutes with me about your athlete: their sport, their goals, and the moments where they freeze up.

Get a game plan

Sessions built around what your athlete is walking into, whether that’s a first varsity interview or a signing-day press conference.

Train like game day

We practice on camera with real questions. Your athlete leaves with footage, feedback, and answers they own.

Every athlete has a story worth telling.

Let’s make sure yours comes through with clarity, authenticity, and confidence.

Schedule Your Free Consultation